Is New Braunfels a good place to live? That’s a great question! As part of the San Antonio area, it offers the best of both worlds—a slow pace of life and easy access to big-city amenities—but that’s not all there is to New Braunfels. If you’re considering relocating to New Braunfels, here’s your chance to discover if this small Texas town with a big attitude is right for you.
Moving to New Braunfels, TX: 5 Key Factors to Consider
Before diving into why New Braunfels is a good place to live, let’s consider a few factors that might affect your decision to call New Braunfels home.
- Quality of life. Consider what type of lifestyle you’re looking for. New Braunfels offers a mix of small-town charm with modern conveniences. As you’ll find out shortly, the city has a strong sense of community, outdoor recreation options, and a slower pace compared to larger metro areas.
- Amenities. Think about what amenities matter most to you, such as parks, restaurants, healthcare facilities, and entertainment options. New Braunfels has a variety of local attractions, but you may still need to travel to nearby cities for certain specialty services or shopping needs.
- Affordability. According to Payscale.com1, housing costs in New Braunfels are affordable in comparison to neighboring cities like Austin and San Antonio. But still, it’s important to compare home prices and rental rates with your budget.
- Job market. Employment opportunities in New Braunfels are growing, especially in industries like healthcare, tourism, and manufacturing. And with large cities like San Antonio and Austin so close by, there are ample job opportunities in specialized fields.
- Location and accessibility. New Braunfels is conveniently located between Austin and San Antonio, making it a good option for those who need access to both cities.
Top 10 Reasons New Braunfels Is a Good Place to Live
Whether you’re drawn to its small-town charm, outdoor adventures, or convenient location, there are countless reasons why people love New Braunfels. Here are the top 10 reasons New Braunfels is not just a good but a great place to live.
1. Home sweet (affordable) home
New Braunfels offers a housing market that balances affordability with quality, making it an attractive place to settle down. As of December 2024, the median listing home price was $399.9K2, with a median sold price of $344.1K—trending down slightly year-over-year. Renting is also budget-friendly, with the average one-bedroom apartment costing $1,268 per month as of February 2025—18% lower than the national average, according to Apartments.com3.
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2. Nature’s playground
Surrounded by rivers, parks, and scenic trails, New Braunfels is a paradise for outdoor lovers. You can float down the Comal River, walk through Landa Park, enjoy the wonder of the nearby Natural Bridge Caverns, or take in the breathtaking views of the Texas Hill Country. Whether you love fishing, biking, or just soaking up the sunshine, there’s no shortage of ways to enjoy nature in New Braunfels.
3. A home for every stage of life
New Braunfels truly has something for everyone—families, retirees, and young professionals alike. Families appreciate the safe neighborhoods, retirees enjoy the relaxed pace and strong sense of community, and young professionals benefit from a vibrant social scene and easy access to job opportunities in San Antonio. No matter where you are in life, New Braunfels offers the perfect balance of opportunity and comfort.
4. Top-notch schools, bright futures
Education gets solid marks in New Braunfels. Niche.com4 gives the New Braunfels Independent School District an overall grade of B+, while Comal Independent School District gets an overall A. With statistics like this, parents can feel confident that their children have access to quality education in a supportive learning environment.
5. Big cities, short drives
Living in New Braunfels means you get the best of both worlds—a peaceful home base with easy access to major cities. Located between Austin and San Antonio, residents can enjoy small-town charm while still being just a short drive from big-city job opportunities, concerts, and shopping. It’s an ideal setup for those who want convenience without the daily hustle and bustle of metro life.
6. Fun around every corner
From Schlitterbahn5 waterpark to historic Gruene Hall (the oldest dance hall in Texas!), New Braunfels is packed with things to see and do. Whether you love live music, water sports, or exploring unique shops and restaurants, there’s always something exciting happening nearby.
7. Laid-back living, Texas style
If you’re looking to escape the stress of city life, New Braunfels offers a refreshingly slower pace. Life here is all about enjoying the little things—lazy river floats, evenings on the porch, and a friendly wave from your neighbor. It’s a place where you can slow down, breathe, and truly enjoy where you live.
8. A foodie’s delight
New Braunfels offers a delicious mix of Texas barbecue, authentic German cuisine, and trendy eateries that cater to all tastes. From legendary sausage plates at Wurstfest to cozy coffee shops and craft breweries, there’s always something new to try. The city’s growing food scene ensures that you won’t have to travel far to satisfy your appetite. Plus, the local farmers' market provides fresh, locally sourced ingredients for those who love to cook at home.
9. Festival for days
New Braunfels is known for its lively festivals, which bring the community together and celebrate the city’s unique culture. Wurstfest6, an annual German heritage festival, draws thousands of visitors for its music, food, and beer, while events like Wassailfest and the Comal County Fair keep the excitement going year-round. Whether you love live music, arts and crafts, or seasonal celebrations, there’s always something to look forward to.
10. A little bit country, a little bit city
New Braunfels strikes the perfect balance between rural charm and urban convenience. You can enjoy peaceful country landscapes, spacious properties, and starlit nights while still being close to modern amenities. It’s the best of both worlds—small-town living with big-city perks just a short drive away.
New Braunfels FAQ
How many people live in New Braunfels?
As of 2025, New Braunfels has a population of around 123,8007 and continues to grow.
Is New Braunfels expensive to live in?
New Braunfels is moderately affordable, with home prices lower than in nearby Austin but slightly higher than the national average. Rent is also below the national average, making it an attractive option for many.
How far is New Braunfels from San Antonio?
New Braunfels is about 32 miles northeast of San Antonio, roughly a 30- to 40-minute drive depending on traffic.
